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Our award-winning Ultra Violet Shampoo is more than just "another purple shampoo." Designed by hair stylists, our proprietary blend uses natural active ingredients, optical brighteners, and lavender pigments to neutralize even the brassiest tones, while adding a beautiful silvery brightness to natural grey and/or lightened hair. Unlike most toning shampoos on the market, our Ultra Violet Shampoo is free of parabens, sulfates, phthalates, gluten and alcohol, making it safe to use on clients with extensions, keratin, or color treated hair.