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KMS
HairPlay Beach Style Cream
KMS Hair Play Beach Style Cream is your shortcut to that iconic, casual beach look - without actually setting foot in the sand. This lightweight styling cream gives your hair instant texture and volume, as if you've just spent a day at the beach. What makes this cream really special? Its sustainable formula with upcycled Sargassum seaweed: an innovative, vegan and clean solution for naturally styled beach waves. Whether you have straight hair or curly, this cream works for any hair texture and provides flexible hold without feeling stiff or sticky. With respect for people, animals and the planet, this hair cream fits perfectly with your conscious beauty choices. Free from silicones, sulphates, PEG and mineral oils - and fully CO₂-compensated.